Employer Branding
Strenghten your employer brand
Stand out to the right candidates and build an employer brand that resonates with talent. By combining Great Place To Work® Certification, employee experience insights, and proven activation tools, you can attract more qualified applicants, strengthen retention, and build a reputation grounded in the authentic experiences of your people. A stronger workplace culture doesn't just improve the employee experience; it strengthens your ability to attract and keep the talent your organisation needs to succeed.
Elevate Your Employer Brand with Great Place To Work
First things first, what is employer branding?
Employer branding is the strategic process of moving and shaping how your organisation is perceived as an employer. Not only by job seekers, but also by your own team and the wider market. A common misconception is that employer branding is limited to your logo, external communication or your career page. In fact, employer branding reflects the reality of your workplace culture, values, and the employee experience. A strong employer brand helps attract the right talent, retain valued employees, and build credibility in a competitive job market.
How can a Great Place To Work certification boost your employer brand?
1. Employee retention
Your people are your competitive advantage! But only when they’re having a great employee experience. A positive employee experience leads to more engaged, motivated and committed employees. Regular recognition, for example by means of a yearly certification, fosters a sense of belonging and pride. Employees who work for a certified organisation may be reluctant to consider moving to a non-certified company.
In Great Place To Work certified™ companies, 83% of employees aspire a long-term commitment to their organisation.
2. Talent attraction
Are your top candidates choosing other companies? A recognition label reflects the unique benefits and experiences employees can expect. When job candidates see that an organisation has earned the label, they perceive it as a place where their future efforts will be acknowledged and rewarded. Not only does this strengthen your EVP, it also sets you apart from competitors.
In Great Place To Work certified companies, 85% of employees enthusiastically recommend their workplace to friends and family.
Strengthen your Employer Brand with Great Place To Work
Build a reputation based on trust
A strong employer brand is not built through marketing alone. It is built through the experiences employees have every day.
Great Place To Work helps organisations understand how employees experience their workplace and provides the insights needed to continuously improve. By measuring workplace culture through a globally recognised and research-based methodology, organisations gain credible proof of what is working well and where opportunities exist to grow.
Turn employee voice into employer brand strength
Your employees are your most credible ambassadors.
Through the Trust Index survey, employees share their experiences across key dimensions such as trust, respect, fairness, pride, and camaraderie. These insights provide a clear picture of how your culture is perceived and help ensure that your employer brand reflects reality rather than aspiration.
Gain recognition that matters
Great Place To Work recognition is based entirely on employee feedback, making it one of the most credible endorsements an organisation can receive.
Certification demonstrates to candidates, employees, and stakeholders that your workplace meets a globally trusted standard for employee experience.
Increase your visibility
As part of the Great Place To Work community, organisations gain access to a range of communication and visibility opportunities.
Certified organisations can benefit from recognition through Great Place To Work channels, media partnerships, thought leadership initiatives, networking events, and employer branding content that showcases their workplace culture.
More Than a Certification. A Journey.
Great Place To Work combines employee feedback, benchmarking, expert guidance, and recognition into one continuous journey. Supported by a dedicated Customer Success Manager and backed by more than 30 years of global research, organisations gain the tools and expertise needed to build a workplace where people thrive and where employer brand strength is rooted in genuine employee experience.
"Great Place To Work helps us move beyond assumptions and focus on genuine employee feedback. The greatest value is not found in the scores themselves, but in the stories behind those scores. Those stories help shape how we continue building a HEMA where people enjoy working, growing and collaborating."
- Lauriane Verschoren, Human Resources Manager, HEMA BELUX