The Great Place To Work Methodology
A strong workplace culture does not happen by chance. It is built on trust, experienced consistently by employees, and reinforced through everyday leadership, practices and behaviours. The Great Place To Work® methodology provides organisations with a globally recognised framework to understand, measure and improve that culture.
At the heart of the methodology is the Trust Index™ survey, which captures how employees experience key aspects of their workplace, including credibility, respect, fairness, pride and camaraderie. The results offer a clear, data-driven view of your culture, highlighting both strengths and opportunities for improvement.
Used by organisations around the world, the Great Place To Work® methodology goes beyond engagement scores. It helps organisations understand how their people experience the workplace, benchmark their results against recognised standards, and turn employee feedback into meaningful action. Whether your goal is to strengthen retention, enhance performance, build your employer brand or achieve Certification™, it all starts with understanding the employee experience.

The Great Place To Work Model
A great workplace is one where employees trust the people they work for, take pride in the work they do, and enjoy the people they work with. Moreover, this experience must be consistent for every employee, regardless of their role, background, or work location.
For more information about the Trust Index and the pillars with example statements, download the whitepaper below:
01
TRUST IN YOUR LEADERS.
Trust between employees and leaders is the foundation of a great employee experience. Leaders build high levels of trust through consistent demonstration of credibility, respect, and fairness for their employees.
Credibility is built by fulfilling promises and being competent, authentic, and honest.
Respect is demonstrated and earned by showing genuine care for employees.
Fairness is practiced by ensuring all employees have opportunities for growth and recognition.


02
PRIDE IN YOUR WORK.
Employees at great workplaces take pride in their work and their company. When employees feel they make a difference and that their work is more than a job, it creates a deeper sense of meaning and purpose in their work, leading to higher levels of morale and motivation.
03
CAMARADERIE
Employees at great workplaces often describe their colleagues as friends or "like family." These strong connections between and among co-workers lead to a sense of belonging to each other and the organisation.

Learn more about the employee survey
Download our whitepaper for more information and example statements.
Great workplaces don't guess. They listen.
By combining employee feedback with globally recognised standards and benchmarks, you'll gain the clarity needed to build a stronger culture, make better decisions and create a workplace where people can thrive.
Whether you're looking to strengthen engagement, improve retention, boost performance or enhance your employer brand, it all begins with understanding the experiences of your people.
Join thousands of organisations worldwide that use the Great Place To Work® methodology to measure, improve and celebrate workplace culture.
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Take the first step towards Certification™ and discover what it's really like to work in your organisation.
