Subscribe for a free infosession and find out how to become a Great Place to Work®!

Do you know what’s really going on in your organisation?

Have you heard rumours in the corridors, but can’t get a grip on them? Are you no longer prepared to rely on your gut feeling, but really want to get started with reliable data?

Our employee survey measures trust, pride and camaraderie in your organisation. So you can measure and improve your unique employee experience while boosting your employer branding. Great Place To Work®’s services yield the data and insights you need to make better strategic business decisions.

Definition of a great workplace

When people think of a great workplace, they often picture an organisation with lavish perks, fancy parties and amazing benefits. While those elements can be found in many of the well-known Best Workplaces™, the definition of a great workplace goes far deeper.

In fact, at its core, a great workplace is about the level of trust that employees have in their leaders, the amount of pride they take in their jobs and the extent to which they enjoy working with their colleagues.

While trust, pride and camaraderie are far more challenging to sustain than a great set of perks, they are all attainable by any organisation willing to work on them.

Forty years of research and experience have enabled us to define what it means to be a great workplace, to understand how to measure trust in the workplace and to develop the tools your organisation needs to become a Great Place To Work.

The Great Place To Work Model

A great workplace is one where employees trust the people they work for, take pride in the work they do, and enjoy the people they work with. Moreover, this experience must be consistent for every employee, regardless of their role, background, or work location.



Trust between employees and leaders is the foundation of a great employee experience. Leaders build high levels of trust through consistent demonstration of credibility, respect, and fairness for their employees.

Credibility is built by fulfilling promises and being competent, authentic, and honest.

Respect is demonstrated and earned by showing genuine care for employees.

Fairness is practiced by ensuring all employees have opportunities for growth and recognition.



Employees at great workplaces take pride in their work and their company. When employees feel they make a difference and that their work is more than a job, it creates a deeper sense of meaning and purpose in their work, leading to higher levels of morale and motivation.




Employees at great workplaces often describe their colleagues as friends or "like family." These strong connections between and among co-workers lead to a sense of belonging to each other and the organisation.




A great employee experience is consistently and universally excellent, encompassing everyone in the organisation, irrespective of their role, background, or time spent at the organisation. 'For All' means everyone.

Learn more about the employee survey

Download our whitepaper for more information and example statements.

Download our whitepaper

Get insights and earn recognition

The Great Place To Work certification label is awarded on the basis of employee experiences that are assessed using the Great Place To Work Model. It’s a model that was developed over forty years of qualitative and quantitative research with responses from millions of employees around the world. Now this data is used to set benchmarks for working conditions around the world, offering organisations invaluable insights into how people interact with and within the workplace. The results on your employees' experiences are the key to unlocking Great Place To Work certification and, ultimately, a place on our Best Workplaces lists. Our way of celebrating outstanding workplaces that excel at being great employers.

Learn more about certification