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Cookie Policy Vlerick Business School - Great Place To Work Belgium

Last updated: 3 September 2026 

1. WHAT IF THIS COOKIE POLICY DOES NOT ANSWER ALL YOUR QUESTIONS? 

Great Place To Work Belgium (“GPTW”) uses cookies and similar technologies to facilitate the use of https://www.greatplacetowork.be/en/ and to improve the website’s functionality and user experience. 

Through this document, GPTW aims to provide you with clear information about what cookies are, the purposes for which GPTW uses them, how long they are stored on your device and how you can manage your cookie preferences. 

If you have any questions about our use of cookies or other technologies, please email us at Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken.. 

2. IDENTIFICATION OF THE CONTROLLER 

The controller responsible for the processing activities described in this Cookie Policy is Vlerick Business School, a public utility foundation established under Belgian law, with its registered office at Reep 1, 9000 Ghent, Belgium, and company number BE0424.244.049. 

As Vlerick Business School acts as the Belgian licensee of Great Place To Work Inc., we refer to the controller throughout this Cookie Policy as “Great Place To Work Belgium” or “GPTW”. 

GPTW is responsible for the collection and use of your personal data, or, as referred to under applicable law, the “processing” of your personal data, as explained in this Cookie Policy. 

3. GENERAL INFORMATION ABOUT COOKIES 

3.1 What are cookies? 

A cookie is a text file placed in the browser of your computer or mobile device by a website’s server when you visit a website. Cookies make it possible to recognise visitors’ browsers and remember certain information about them. 

A cookie usually contains the name of the server that placed the cookie, as well as a unique code that allows your browser to be recognised when you visit the website. This enables us to save certain settings, such as your language preference, to make your visit to the website faster and easier. 

Cookies can also be used to make website content or advertisements more relevant to visitors and better tailored to their preferences and needs. Certain cookies may be set by third parties. If you do not want a website to place cookies on your device, you can change your browser settings. This is explained further in this Cookie Policy. 

3.2 What types of cookies are there? 

Strictly necessary cookies 

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions you take which amount to a request for services, such as setting your privacy preferences, logging in, remembering language settings or completing forms. 

You can set your browser to block these cookies or alert you about them, but some parts of the website may then not function properly. 

Performance and analytics cookies 

We use analytics cookies to measure visits to our website. This gives us a better understanding of which sections are most relevant to our visitors and which content is most popular, allowing us to tailor our website to the people who use it. 

We use third-party software from Google Analytics, Ahrefs Web Analytics and Microsoft Clarity. 

IP addresses are recorded by our functional and analytics cookies if you have given your consent. The resulting statistics and reports are not linked to personal data. 

Functional cookies 

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. 

If you do not allow these cookies, some or all of these services may not function properly. 

Advertising and targeting cookies 

Our website may also use cookies from other organisations to enable us to provide you with offers and information that are relevant to you. 

First-party and third-party cookies 

There is also a distinction between first-party and third-party cookies. 

First-party cookies are created by the website you are visiting and store information to enhance your experience on that specific website. Third-party cookies, on the other hand, are generated by external domains, often for advertising purposes, and may track your online activity across different websites. 

While first-party cookies are directly related to the website you are visiting, third-party cookies involve external organisations collecting information about your browsing activity across multiple websites. 

Social media cookies 

When you visit our website, you can share various articles and videos using social media buttons. To ensure that these buttons function properly, we use cookies from the relevant social media platforms. We require your consent to use these cookies. 

These cookies may allow these platforms to recognise you when you choose to share content from our website. For more information about the cookies placed by social media platforms and the data they collect, please consult the cookie policies on their respective websites. 

Please note that these policies may change at any time and GPTW has no control over such changes. 

GPTW is active on the following social media platforms: Facebook, Instagram, YouTube and LinkedIn. 

3.3 How can you manage or disable cookies? 

When you first visit our website, you can indicate your cookie preferences through our cookie banner. We use Enzuzo as our consent management platform to collect and manage these preferences. 

You can change or withdraw your consent at any time through the cookie settings available on our website. 

Enzuzo may use strictly necessary cookies or similar technologies to remember your cookie preferences. These technologies are necessary to ensure that your choices are respected and therefore do not require your consent. 

If you also wish to block or delete cookies on your device, you can do so through the settings of the browser you use: 

Please note that disabling cookies may cause certain graphical elements or applications on the website to function less effectively. GPTW will make every effort to ensure that the website functions properly. However, certain parts of the website require the use of cookies. 

In any event, we will ask for your consent again after one year for cookies for which you have previously given your consent, or if our Cookie Policy changes. 

4. WHICH COOKIES DOES GPTW USE? 

4.1 Strictly necessary cookies 

Cookie 

Provider 

Type 

Description 

Retention period 

Enzuzo-cookie-consent 

Enzuzo 

Third-party 

Used to store and remember the user’s cookie consent preferences and ensure that these preferences are respected during subsequent visits to the website. 

1 year 

4d71905988434ce8dce55e1720cd379e 

Great Place To Work Belgium 

First-party 

Technical session cookie required to manage an active user session and ensure that the website functions correctly. 

Session 

cookies-analytics 

Great Place To Work Belgium 

First-party 

Stores the user’s choice regarding analytics cookies so that their cookie consent preferences can be applied correctly. 

1 year 

cookies-functional 

Great Place To Work Belgium 

First-party 

Stores the user’s choice regarding functional cookies so that their cookie consent preferences can be applied correctly. 

1 year 

cookies-marketing 

Great Place To Work Belgium 

First-party 

Stores the user’s choice regarding marketing cookies so that their cookie consent preferences can be applied correctly. 

1 year 

cookies-preferences 

Great Place To Work Belgium 

First-party 

Stores the user’s cookie preferences so that they do not need to be selected again on every visit. 

1 year 

4.2 Functional cookies 

Cookie 

Provider 

Type 

Description 

Retention period 

SOCS 

Google 

Third-party 

Used to store a user’s choices regarding cookies. 

13 months 

CONSENT 

Google 

Third-party 

Used to store a user’s choices regarding cookies. 

2 years 

Li_gc 

LinkedIn 

Third-party 

Used to store a user’s choices regarding cookies. 

6 months 

4.3 Analytics cookies 

Cookie 

Provider 

Type 

Description 

Retention period 

_ga 

Google Analytics 

First-party 

Used to store information about how visitors use the website and to help generate analytical reports on website performance. The data collected includes information such as the number of visitors, where they came from and the pages they visited. 

1 day 

ga* 

Google Analytics 

First-party 

Used to track and count page views. 

1 year 

__Secure-ENID 

Google 

Third-party 

Used to secure digitally signed and encrypted data linked to the unique Google ID and to store the most recent login time. Google uses this information to identify visitors, prevent fraudulent use of login credentials and protect visitor data from unauthorised parties. It may also be used for targeting purposes to display relevant and personalised advertising content. 

1 year 

4.4 Marketing and advertising cookies 

Cookie 

Provider 

Type 

Description 

Retention period 

Lms_ads 

LinkedIn 

Third-party 

Used to identify LinkedIn members outside LinkedIn for advertising purposes. 

1 month 

_fbc 

Meta 

Third-party 

Stores information about an advertising click when a visitor reaches the website through a Facebook or Instagram advertisement, enabling conversions to be attributed to the relevant advertisement. 

3 months 

_fbp 

Meta 

Third-party 

Distinguishes visitors for advertising measurement purposes and helps deliver relevant advertisements through Meta platforms. 

3 months 

_gcl_au 

Google Ads 

Third-party 

Supports conversion measurement and the attribution of website conversions to Google Ads campaigns. 

3 months 

li_sugr 

LinkedIn 

Third-party 

Used to probabilistically match a visitor’s identity outside LinkedIn-designated regions, supporting advertising measurement and personalisation. 

3 months 

bcookie 

LinkedIn 

Third-party 

Stores a unique browser ID to recognise devices that use LinkedIn services and supports advertising measurement and personalisation. 

1 year 

bscookie 

LinkedIn 

Third-party 

Stores a secure browser ID and supports the recognition of users across LinkedIn services, including for advertising measurement and remarketing. 

1 year 

lidc 

LinkedIn 

Third-party 

Supports the routing of requests to the appropriate LinkedIn data centre and helps LinkedIn services function reliably. 

1 day 

UserMatchHistory 

LinkedIn 

Third-party 

Used to synchronise identifiers for LinkedIn advertising campaigns and advertising measurement. 

1 month 

AnalyticsSyncHistory 

LinkedIn 

Third-party 

Stores information about when a synchronisation with the LinkedIn Analytics cookie took place. 

1 month 

5. CHANGES TO THIS COOKIE POLICY 

By continuing to use this website, you acknowledge that you have read the terms of this Cookie Policy and agree to our use of cookies as described above, unless you have expressly indicated otherwise. 

We may update this Cookie Policy from time to time. Any changes we make to this Cookie Policy in the future will be published on this page. 

Please check this page regularly for updates or changes to this Cookie Policy.