Anno 2023, ‘the war for talent’ is still a hot topic. Even with the pandemic behind us, we continue to battle through these turbulent economic times. Companies must continually reinvent themselves and commit to good HR practices to retain their people and attract new ones. We notice a strong trend within the job market: candidates (and employees) are currently setting the ship's course. So, it’s important to remain attentive to what is going on in the workplace and on the labour market in order to incorporate these trends into one's employer branding strategy.
First, it is essential to know what is playing out in the workplace, as that affects turnover and retention within an organisation. This is where Great Place to Work® wants to support organisations. We give our clients an overview of how their employees perceive them, so that they can build on these insights. This allows us to significantly improve Certified™ and Best Workplaces, as well as non-certified workplaces. We help them strengthen their internal communication and enhance their internal employer branding.
Second, it is advantageous to be aware of the dynamics of the current labour market. Today, young talent does not focus on salary and job security alone – in this fast-paced world, flexibility, and the ability to grow have become even more essential. This is another area in which we at Great Place to Work seek to provide guidance. Each year, we collect best practices from our Best Workplaces and share them with a wide variety of organisations.
But where to start? In this article, we provide the answers. We explain the value of establishing a label, how to attract young talent, and what we can learn from the Best Workplaces.
In addition, the Great Place To Work® institute this year granted 3 'special awards' for inclusive leadership, co-creation, and value-driven strategy. Three pillars which became even more essential in today's organisations.
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Do you also want to build a strong high-trust and innovative culture, for All?! Be sure to find out more about our way of working and the ways we can support you in your journey towards an even better workplace!